Anatomy of an Editorial Shoot

It always amazes me how an idea can grow. It all starts with a single piece of inspiration – something said or heard, a passing image from the billboard while driving into the city, or maybe a witty status update seen on Facebook. This single idea grows in your head and eventually makes it way out via a brainstorming session, a coffee date or a phone conversation. At some point, the idea takes on a life of its own – spriraling out of control and grows expotentially as ideas add on. Until one day, the abstract becomes concrete. And the idea now lives in the real world.

Enough of the dramatics 🙂

This is how I felt about a bridal editorial  shoot we wrapped up earlier this month, with the most amazing wedding vendors in the industry. It all started as an idea, spawned at Maggiano’s during a networking event back in the fall 2010. And it grew from there. We thought about it, worked on it and made it happen. I can’t be more grateful for the experience of working with an awesome team of talented people.

Boo on not being able to post the images here, as to pre-empt publication. But here are some behind the scenes images from that shoot. Can’t wait until the next one!

Our groom for the day, Blake was awesome! Professional and even came with his own iron. Behind him check out our shooting guide for the day – 7 set-ups to be done in 4 hours! We certainly had our work cut out for us!

Below, make-up artist Joey Cheung and filmmaker Wing Hon focus on the lovely Laurie (aka Bride #1). Laurie is wearing my old wedding gown from 2001. I was amazed at how well it fit her, and slightly shocked at how tiny I used to be – size 2. Yipes!

Here’s a light moment shared among our three awesome models. We only had one groom that day, and Blake was “shared” by the two brides between sets. Here’s our tribute to polygamy.

Working so hard since 7am, floral designer Jeeryn and events maven Amy share a moment at the sweetheart table. At this point, the shoot is coming to an end.

And finally, the most awesome team of wedding professionals ever assembled in San Francisco! I’m not biased! 🙂

Venue: Sir Francis Drake Hotel

Wedding Events: Amy Tam of  Amy’s Wedding & Events

Floral Design: Jeeryn Dang of Tanjeeryn Designs

Event Stylist/Cake Table: Venus Wei of Vie Douce Designs

Wedding Film: Wing Hon of Wing Hon Films

Beauty: Joey Cheung of JBeautique

Photography: Me! of Photograffiti

Lighting assistant: Ashley Ross

Models: Blake Loftus, Krystal Leer, and Laurie Wu

We also had some generous help from industry friends who lent us the amazingly beautiful implements for the day. Thank you to the ff:

Especially Yours Chairs Covers and Chivari Chairs

Napa Valley Linens for the linen rental

and Hartmann Studios for the place settings.

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